01

Campaign Structure Audit

• Review of campaign organization, ad group structure, and naming consistency.
• Assessment of campaign hierarchy and scalability of the current architecture.
• Identification of cannibalizing or overlapping campaigns wasting budget.
• Evaluation of match type usage across broad, phrase, exact, and auto campaigns.

02

Keyword & Targeting Analysis

• Deep analysis of keyword performance across all campaigns and ad groups.
• Search term report review to identify conversion patterns and waste.
• Match type strategy evaluation to ensure correct targeting coverage.
• Targeting gap identification including ASIN, category, and competitor targets.

03

Spend & Efficiency Audit

• ACoS and TACoS evaluation against your margin targets and profitability goals.
• Budget allocation review to identify over-spend and under-spend areas.
• Waste identification, high-spend, low-conversion keywords costing you ROI.
• Overall advertising efficiency benchmarking across your account.

04

Conversion Analysis

• Click-through rate assessment across campaigns, ad groups, and placements.
• Conversion rate analysis to identify listing alignment issues hurting performance.
• Placement performance review, top of search, rest of search, and product pages.
• Ad copy and creative assessment for Sponsored Brands and Video formats.

05

Bidding Strategy Review

• Bid level evaluation across keywords and targets against performance benchmarks.
• Placement modifier assessment for top-of-search and product page positions.
• Review of dynamic bidding strategy, down only, up and down, or fixed bids.
• Balance assessment between automation and manual bid control.

06

Growth Opportunity Identification

• Scaling opportunities in high-performing campaigns ready for increased budget.
• New campaign strategy recommendations based on performance gaps identified.
• Expansion potential into new keyword territories and targeting segments.
• Competitor conquest opportunities you can capitalize on immediately.